BASIC MARKETING
Product ID: 717075980
📈Strategy-focused framework
📚Hardcover durability
🗓️Updated 2016 edition
€ 278.03
1
Sold byAmazon San MarinoDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO
Buyer Protection · Full refund if your order doesn't arrive as described.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to San Marino.
Secure transaction
Description
📊 Elevate your marketing game with the ultimate strategy bible!
- INDUSTRY LEADING CONTENT - Critically revised with the latest best practices and real-world examples.
- INTEGRATED DIGITAL TOOLS - Stay ahead with cutting-edge digital resources designed for modern marketing education.
- STRATEGY DRIVEN INSIGHTS - Focus on managerial decision-making to target customers effectively and boost ROI.
- MASTER THE FOUR PS FRAMEWORK - Learn the foundational marketing mix that drives every successful campaign.
- TRUSTED BY PROFESSIONALS STUDENTS - 4.6-star rating from nearly 300 reviews proves its value for career-driven learners.
Basic Marketing 19th edition is a hardcover, English-language textbook published by McGraw-Hill Education in 2013, updated in 2016 as Essentials of Marketing 15th edition. It offers a comprehensive, strategy-focused approach to marketing education, emphasizing the four Ps framework and managerial decision-making. With integrated digital tools and up-to-date examples, it’s a trusted resource for students and professionals aiming to excel in marketing.
Specifications
| Customer Reviews | 4.6 out of 5 stars 294 Reviews |
Common Questions
Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.
Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.
Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.
Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Shop Global, Save with Desertcart
Value for Money
Competitive prices on a vast range of products
Shop Globally
Serving millions of shoppers across more than 100 countries
Enhanced Protection
Trusted payment options loved by worldwide shoppers
Customer Assurance
Trusted payment options loved by worldwide shoppers.
Desertcart App
Shop on the go, anytime, anywhere.